When they visit a site, visitors would like to have satisfactory information about the product/service. If they intend to purchase a service, they would like to receive information about the process and take a glance at references. For this reason, the contents of pages incorporating the forms are important. One of the metrics required to be followed is the percentage of people who visited the site and filled the form; this is called the form rotation rate. In the adjacent table, you can see the rotation rates in different sectors.
Quick responses to requests coming from forms increase the sales amounts. For this reason, it must be ensured that requests are responded to rapidly or if a CRM system is used, its integration is performed and the sales team is quickly called.
The advertisement platforms and campaigns from which advertisements come are examined after the sales team evaluates the requests. By this way, the distribution of monthly advertising budget that is predetermined to platforms is rearranged with the purpose of increasing the quality of requests.
The potential customer finding advertising model is to create demand for the products and services of brands on Facebook and Instagram channels. For this, brands usually use ads where they direct consumers to fill out a form where they can get their contact information. Moreover, since this information can be obtained with a single touch, people are more eager and the company is known to have a much higher lead generation rate.
We know that a small percentage of site visitors fill the form, there can be a better page and form design to improve this. One of the new consumer habits is messaging, you can add a system allowing you to instant message with visitors instead of waiting for them to fill the form. By this way, they can ask questions about products/services instantly.
Sending mass emails is one of the most traditional ways of digital marketing. It can be said to be one of the most effective marketing methods even though it is declining among consumer trends. You can send mass emails to remind your potential customers for whom you have provided quotes yourselves and to inform them about new products/services.
A medium and long-term digital marketing method to reach new customers in addition to advertisements, SEO (search engine optimization) allows you to be listed at the top by web pages on search engines. By this way, users searching on search engines click on your site and fill the form.