B2B Lead Generation

One of the most important sources of new potential customers to request quotes or appointments from you is digital marketing.

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B2B (Business to Business) business model applied to companies whose customers are a business. If you work in such business model, you may be having difficulties in finding new customers in addition to your customers whose contracts are currently in effect. One of the most important sources of new potential customers to request quotes or appointments from you is digital marketing. There are many platforms where targeting options are available such as Google, Facebook and Instagram advertisement.


On which platforms do you place advertisements?

We can divide new potential customers into 2; those primarily looking for your service or product. One of the best ways to reach these people are Google Search advertisements. 

Secondly; those that potentially can be your customers or have not required your product or services, yet. If your product is an innovative product, users need to understand which fields it is used and for which it provides a solution. Those who are not actively searching are reached through Google Visual Advertisement Network, Facebook, Instagram and LinkedIn. 

Why do form advertisements matter?

Visitors directed to your web page fill out forms about your page if they are interested after analyzing product/service details. Special pages can also be designed next to the forms available on the product and communication page of your webpage. You must make sure that the forms run flawlessly both on computers and mobile phones. Multiligo team will provide support within this period to increase the rate of your forms being filled.

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Lead Generation

We create strategies suitable for your products or services and maintain pre-sales processes.
B2B Industry Targeting

If you work in a B2B (Business to Business) work model, what matters for you is the advertisements being viewed by the people in the revelant country and sector. Here it is important in which department and capacity the decision-makers in the product/service purchase process are. Specialized in the field of digital business development, Multiligo team will listen to your needs and create an advertisement strategy. 

Creating web sites, form pages

When they visit a site, visitors would like to have satisfactory information about the product/service. If they intend to purchase a service, they would like to receive information about the process and take a glance at references. For this reason, the contents of pages incorporating the forms are important. One of the metrics required to be followed is the percentage of people who visited the site and filled the form; this is called the form rotation rate. In the adjacent table, you can see the rotation rates in different sectors.

Requests coming from different channels

The most common problem in customer gain advertisements aiming at the form to be filled is following customers coming from different advertising platforms. Multiligo team brings the requests coming from Google, Facebook, Instagram and LinkedIn together and directs them to you. If you are engaged in a periodic campaign, you can see which advertisement platform it comes from.

Requests to CRM integrated and Sales Team

Quick responses to requests coming from forms increase the sales amounts. For this reason, it must be ensured that requests are responded to rapidly or if a CRM system is used, its integration is performed and the sales team is quickly called.

Turning requests into sales, optimization

The advertisement platforms and campaigns from which advertisements come are examined after the sales team evaluates the requests. By this way, the distribution of monthly advertising budget that is predetermined to platforms is rearranged with the purpose of increasing the quality of requests.

LinkedIn Advertisements

If you think you do not use LinkedIn actively, the Multiligo Team is ready to help you with this. You can show advertisements and send messages to LinkedIn users both inside your country and outside. 

Tracking Corporate Visitor

Do you want to learn from which company visitors from SEO or advertisements come from? Considering the rate of form filling is around 5%, you don’t know the company of 95% of people who visited your site and what product/service they need. This is possible thanks to our technical surveillance systems. You can fill the following form for a free trial.

Live chat and email sending

We know that a small percentage of site visitors fill the form, there can be a better page and form design to improve this. One of the new consumer habits is messaging, you can add a system allowing you to instant message with visitors instead of waiting for them to fill the form. By this way, they can ask questions about products/services instantly. 

Sending mass emails is one of the most traditional ways of digital marketing. It can be said to be one of the most effective marketing methods even though it is declining among consumer trends. You can send mass emails to remind your potential customers for whom you have provided quotes yourselves and to inform them about new products/services.

SEO (Search Engine Optimization)

A medium and long-term digital marketing method to reach new customers in addition to advertisements, SEO (search engine optimization) allows you to be listed at the top by web pages on search engines. By this way, users searching on search engines click on your site and fill the form.

of our projects

A few statistics from companies and organizations that we provide institutional demand creation service for.


We increased requests of more than twenty companies.


Thousands of companies filled out the request forms.

Live Chat Conversation

Thousands of live chats were made.

B2B Business Opportunity

Hundreds of job opportunities have been created.

B2B Lead Generation References

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B2B Lead Generation
Reach Corporate Companies

If you want your phones to ring and the number of requests for proposals increased, contact us.

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    Multiligo Reklam Bilişim Pazarlama ve Danışmanlık Ltd. Şti.

    © 2018 – 2020 | Multiligo Reklam Bilişim Pazarlama ve Danışmanlık Ltd. Şti.

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