If you work in a B2B (Business to Business) work model, what matters for you is the advertisements being viewed by the people in the revelant country and sector. Here it is important in which department and capacity the decision-makers in the product/service purchase process are. Specialized in the field of digital business development, Multiligo team will listen to your needs and create an advertisement strategy.
When they visit a site, visitors would like to have satisfactory information about the product/service. If they intend to purchase a service, they would like to receive information about the process and take a glance at references. For this reason, the contents of pages incorporating the forms are important. One of the metrics required to be followed is the percentage of people who visited the site and filled the form; this is called the form rotation rate. In the adjacent table, you can see the rotation rates in different sectors.
The most common problem in customer gain advertisements aiming at the form to be filled is following customers coming from different advertising platforms. Multiligo team brings the requests coming from Google, Facebook, Instagram and LinkedIn together and directs them to you. If you are engaged in a periodic campaign, you can see which advertisement platform it comes from.
Quick responses to requests coming from forms increase the sales amounts. For this reason, it must be ensured that requests are responded to rapidly or if a CRM system is used, its integration is performed and the sales team is quickly called.
The advertisement platforms and campaigns from which advertisements come are examined after the sales team evaluates the requests. By this way, the distribution of monthly advertising budget that is predetermined to platforms is rearranged with the purpose of increasing the quality of requests.
If you think you do not use LinkedIn actively, the Multiligo Team is ready to help you with this. You can show advertisements and send messages to LinkedIn users both inside your country and outside.
Do you want to learn from which company visitors from SEO or advertisements come from? Considering the rate of form filling is around 5%, you don’t know the company of 95% of people who visited your site and what product/service they need. This is possible thanks to our technical surveillance systems. You can fill the following form for a free trial.
We know that a small percentage of site visitors fill the form, there can be a better page and form design to improve this. One of the new consumer habits is messaging, you can add a system allowing you to instant message with visitors instead of waiting for them to fill the form. By this way, they can ask questions about products/services instantly.
Sending mass emails is one of the most traditional ways of digital marketing. It can be said to be one of the most effective marketing methods even though it is declining among consumer trends. You can send mass emails to remind your potential customers for whom you have provided quotes yourselves and to inform them about new products/services.
A medium and long-term digital marketing method to reach new customers in addition to advertisements, SEO (search engine optimization) allows you to be listed at the top by web pages on search engines. By this way, users searching on search engines click on your site and fill the form.