While there are many different ways to use social media to benefit nonprofits, here are some tips on how to use it successfully to increase website visits:
1. Create Engaging Content – The first step in increasing traffic from social media sites like Facebook and Twitter is to create content that is interesting to readers and will draw them in. Examples of this include interesting facts about the work of your organization or moving tales about the effects of donations or volunteerism in the communities they serve.
2. Include Links To Your Website In Posts – Be sure to include links to pertinent pages on your website when posting updates across a variety of channels so interested parties have an easy way to click through and learn more about what you do (or take action). You may want to add tracking parameters to these URLs as well so that analytics tools can determine which sources drive traffic directly from their platform into yours.
3 Use Paid Advertising Options – Spending money on paid advertising campaigns gives non-profits access to extra promotional opportunities not available with organic postings alone, especially when resources for quickly reaching larger audiences are required. Many well-known websites offer affordable options specifically created around targeting particular demographics, locations, keyword searches, etc., making them great options to investigate depending upon goal.
Build A Presence On Relevant Platforms – Although most people have heard of Facebook and Twitter, that doesn’t mean they’re the best places to begin online outreach efforts. Depending on the niche being targeted, Instagram and Pinterest may be more effective at bringing together people who most likely share the same values. Don’t forget about other media, such as blogs and newsletters, which offer another way to get your message in front of eyes that want to see it.
5 Leverage Influencers – Last but not least, using influencer marketing strategies can increase traffic to a page quickly and boost credibility. Finding well-known figures in an industry who already have a loyal following enables you to tap into a network that may draw in potential customers who weren’t even aware they existed, much less actively seeking them out. They can also act as advocates for your brand, accelerating the reality of your goals.
Increasing the visibility of an organization’s message and simultaneously directing more people to the website can be accomplished through the use of social media as an effective tool for driving traffic to the website of a nonprofit organization. Some of the strategies that could be used include the creation of shareable content such as videos or infographics, the scheduling of regular posts, and the active response to comments from users. In addition, nonprofits can use social media to engage with followers on platforms such as Facebook, Twitter, and Instagram.
